OFF BROADWAY // PRINT+DIGITAL DESIGN
STOMP NYC
Reopening from the 2020-21 COVID lockdown in June 2021, this decades-long show needed fresh new materials in both the digital and print ad space. Tasked with graphic design, two marketing campaigns produced widely spread collateral and visual assets that could be seen from the streets of East Village to screens beyond New York City. STOMP NYC performed its final performance on January 2023 after 29 years.
RACK CARDS
Reconstructed faithful digital layouts of lost pre-COVID designs and created new designs to fit the refreshed branding.
A-FRAME DISPLAY
Designed the first collateral for reopening that announced the resumption of performances outside the Orpheum Theatre.
CLOSING NIGHT PLAYBILL COVER + INVITATIONS
Created the cover spread of Stagelight used for the final performance as well as invitations and tickets for the closing night party.
DIGITAL ADS
Assembled visual assets for ads during NYC Off Broadway Week and for other ad opportunities.
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- Bifold rack card
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- A-frame display
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- Closing cover spread
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- Digital ad
OFF BROADWAY // WEB DESIGN
The Jonathan Larson Project
Preliminary branding and visual assets centered on a teaser website with an email client integration. Assets were based on concert staging art with a few changes. The website required back-end set up as well as front-end design. The project had a tight turnaround of a week or sooner during the end-of-year holidays, inclusive of collecting approvals from all stakeholders. After the holidays, the website and all preliminary assets were eventually replaced by a new visual identity created by the marketing agency on record.
NYC THEATRE DISTRICT // DIGITAL DISPLAY
54 Below Signage Replacement
Since reopening in June 2021 after the COVID lockdown with the rest of Broadway, the digital signage outside of 54 Below has shown symptoms of weather damage beyond repair. During Winter 2026, after years of sourcing parts and contractors, work started in installing a new digital sign that was brighter, crisper, and would last for at least the next ten years.
REFRESHED HOUSING
Coordinated the application of insulation, which did not exist previously, inside the housing panel. Gaps and holes also received fresh seals. Outdated mounting hardware was replaced and simplified, and external housing was cleaned.
UNDER BUDGET
After pricing out vendors for years, work was ultimately done by in-house staff. Physical labor finished in under a week and back-end technical work wrapped a few days later. Overall cost was 50% less than the project budget.